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Photo: Luskentyre Beach, Isle of Harris Welcome to the latest VisitScotland eUpdate, giving you an overview of VisitScotland's current activities.This month's sections:
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| Business Opportunities |
Sign-up for your Business Opportunity PackageThe BusinessOpportunity
Package (BOP) broadly delivers the familiar activities and promotions
previously accessed through Area Tourist Board membership.
Further information on the Business Opportunity
Package and a downloadable booking form for the package is now available
on scotexchange.net at http://www.scotexchange.net/bop VisitScotland Challenge Fund UpdateThe VisitScotland Challenge Fund is designed to
assist collaborative group marketing projects that attract more visitors
to Scotland. It enables groups of tourism businesses to extend current
marketing activity or test a new market or activity which could bring
additional visitors. The Challenge Fund has an annual budget of £1,000,000
to support group marketing activity and applicants can apply for between
£2,500 and £50,000 of funding.
The deadline for the second round of Challenge Fund applications is 30 June; however, there will be a third round of applications in 2005. The deadline for the third round of applications is 31 October. For further information on the VisitScotland Challenge
Fund, please visit http://www.scotexchange.net/businessdevelopment/ecommerce_growth_-_businessdevelopment_-_funding/challenge_fund.htm Business Learning Account PilotBusiness Learning Accounts is a pilot initiative that offers businesses with fewer than 50 employees information, advice and guidance, complemented by financial support for training. If you need support to identify and fill your business learning requirements and would like further information on this initiative, please visit: http://www.scotexchange.net/training/se_support/business_learning_accounts.htm |
| Specialist Business Opportunities |
The Win Worldwide GuideThe value of international tourism to Scotland is expected to grow by seven per cent from £970 million in 2005 to over £1 million in 2008. The Win Worldwide Guide has been developed for businesses seeking to exploit international opportunities and win a slice of the lucrative overseas markets. For further information on the Guide, please visit:
http://www.scotexchange.net/businessdevelopment/improving_your_business_-_businessdevelopment_-_improving/the_win_worldwide_guide.htm Tourism Cares for Tomorrow Summit Meeting - Scotland 19 & 20 OctoberTourism Cares for Tomorrow is a non-profit organisation formed from the merger of United States Tour Operator Association's Travellers Conservation Foundation and National Tour Association's National Tourism Foundation. USTOA's membership represents 125 brand names of which over 80% currently operate in the UK at some level, and the NTA have over 600 tour operator members with just under 100 active with UK products. In addition VisitScotland have invited SITE members along to the event and are targeting 20 incentive operators to attend this event. From 19 to 23 October 2005, VisitScotland is hosting the TCFT summit meeting, bringing around 80 major tour operators and incentive buyers from the US to Scotland for a workshop, golf tournament and gala dinner. The workshop is scheduled for the morning of the 20 October, which will provide suppliers with the opportunity of attending the following: 19 October: Networking Dinner This event will be limited to 2 delegates per supplier.
Cost £495 + VAT for 2 delegates or £400 + VAT for 1 delegate.
Luxury Travel Expo 2005 - New York, 15 - 17 SeptemberProduced by Travel Agent Magazine and Premier Hotels & Resorts, Luxury Travel Expo is the industry's largest gathering of luxury travel professionals. Now in its seventh year, it has become the signature event for every professional involved in the luxury market. Luxury Travel Expo attracts both luxury travel
professionals and affluent consumers who book your services. Last year's
show gathered over 1000 luxury agents and 9000 consumers under one roof.
97% travel agent attendees from last year's event sell luxury travel and
48% were high-level travel professionals (i.e. Owners, Presidents, Managers,
Vice Presidents, Directors). North America - Agent@Home / Modern AgentThVisitScotland has committed to a year's worth of promotional activities with PMG media, who publish Agent@Home Magazine, Modern Agent Magazine and the ModernAgent.com website. A key element of this activity is the distribution of six Scotland destination e-Newsletters to PMG's database of 50,000 agents over the coming year. We would like to offer suppliers the opportunity to advertise in these newsletters for the following rates: 2 issues - £150 + VAT Your feature in the e-Newsletter will comprise 250 words of copy, your logo, image and direct contact details. Features should be geared towards the travel trade. The next edition is to be issued in July, so please
reply as soon as possible. BookingScotland.comDo you want a cost effective way of promoting your product/service to the North America, GCC/Middle East, Australasia and Asia/Pacific regions?
Then sign up to BookingScotland.com, VisitScotland's interactive travel trade website, giving you the opportunity to reach key travel trade representatives who can recommend YOU to their clients. BookingScotland.com is promoted to thousands of
travel agents, tour operators and wholesalers, including over 3000 dedicated
SCOTS agents in North America who have studied how to sell Scottish vacations.
BookingScotland.com is promoted in all of the above
markets as a key resource for the travel trade in newsletters, e-blasts,
print advertising and sales presentations. Make sure your business is
part of it! Contact linda.mcallister@visitscotland.com
for more information. Consumer E-newsletter, North AmericaVisitScotland regularly sends out e-newsletters to our database of approx. 60,000 North American consumers. To participate please email approx 80 words of copy with an offer for US consumers. This offer can be price-led (e.g. $100 off if you book by... or 2 for the price of 1, etc.) We will link directly to your site and include your logo and a photograph. The cost is £125 + VAT per entry. Here is a link to the e-newsletter we sent out
in December, as an example: http://www.toscotland.com/newsletter/newsletter20040904.html
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| Industry Events |
Golf ExhibitionThe Deutsche Bank SAP Open 2005 takes place in Hamburg on the 21 - 24 July. This is a major tournament attracting the biggest and best world players. Golf in Germany is growing year on year and remains a key market for Scotland. VisitScotland will be exhibiting at the event under a "Scotland - The Home of Golf" banner. We have additional space left for a couple of industry partners to attend this show. This show would be of particular interest to golf marketing groups, golf tour operators, accommodation providers and golf courses. Partners will be provided with a counter, chairs and company logo. For further information, please contact Lesley
Cambridge on 0131 472 2379 or email lesley.cambridge@visitscotland.com. Gr8 Care WorkshopsScottish Enterprise, in partnership with the Foreign & Commonwealth Office, has developed a half day programme for accommodation providers directly affected by the G8 Summit, and the needs of the international visitors attending. The Gr8 Care Workshops will run throughout June. For further information, please visit http://www.scotexchange.net/events_conferences/eventsconferences_events_list-new/event_item.htm?eventID=34745 Moscow International Travel and Tourism Exhibition (MITT) 23-26 March 2005VisitScotland was present for the second year at MITT, the biggest travel trade and consumer fair in Eastern Europe. Around 2,500 companies exhibited from 110 countries world wide, with the exhibition attracting 98,000 visitors. For the first time, VisitScotland took six Scottish partners onto the Scottish corner of the VisitBritain stand. VisitScotland had more than 1200 trade visitors to its stand each day and the public day was even busier. Stand partners such as The Town House Company, Historic Scotland and Discovering Distilleries have already received enquiries or product purchases as a direct result of attendance at the show. VisitScotland also formed a partnership with the National Museums of Scotland (NMS) to co-host a press trip to the event. Resulting press coverage was extremely positive. Coverage included articles on VisitScotland's marketing activity in Russia and the NMS's work with the Hermitage State Museum in St Petersburg to host an exhibition in Edinburgh on The Last Tsar and Tsarina, Nicholas and Alexandra. |
| Research |
What will the tourist look like in 2015?The world is "doing" tourism, whether
it is Dubai or the South Pole. Nearly every country in the world has a
tourism offer and promotes tourism as an area of economic activity. Even
Afghanistan has a tourism offering of the 'last unclimbed mountains of
the world'. The internet allows tourists to become their own travel agent.
To download the full report - Tomorrow's World,
Consumer, Tourist, Please visit: |
| Marketing |
Sunday Mail Summer Campaign Returns for Third Year AsVisitScotland has
teamed up with the Sunday Mail and the Daily Record to promote Scotland
to the Scots again this summer. Building on the success the campaign has
enjoyed over two consecutive years, we will once more be encouraging families
north of the border to consider their own back yard for holidays, short
breaks and even days out while school's out for the summer. New Rickshaw Promotes VisitScotland Centre in LondonThe Highland Store (VisitScotland London's retail
partner) has got a great new 'tool' to promote both the VisitScotland
centre and the Highland Store itself - a rickshaw! With the capacity to
accommodate 2 passengers, the rickshaw will be pedalled between the Highland
Store on Great Russell Street and the VisitScotland London office on Cockspur
Street and will also be 'paraded' around Trafalgar Square. 700th Anniversary of William WallaceA summer of events has been planned to mark the 700th anniversary of the death of William Walllace. In support of this special anniversary, which takes place on 23 August 2005, VisitScotland is undertaking a number of PR and marketing activities, including features on relevant VisitScotland websites and communication materials. VisitScotland will also be working with VisitBritain Sydney during August to promote Scotland in Australia, with a special focus on the 700th Anniversary of William Wallace. Key events taking place to celebrate the 700th Anniversary of William Wallace include:
Full details of all events are available on http://www.wallace-manandmyth.org/ Scottish Borders Launches Golf Tourism DriveChair of the Scottish Borders Tourism Partnership,
Ken McCartney launched the latest version of the region's award-winning
Freedom of the Fairways golf passport last month, which is hoped to generate
around £1.5 million in tourism revenue for the local economy. Discounted versions of the passes are available for over 55s and under 17s.Sales figures for this year's passport are already encouraging and marketing is well underway with a Golf Guide already having been distributed to VisitScotland Borders' existing customer database and additional direct mail activity, promotional advertising and PR support also ongoing. |
| Quality & Standards |
EatScotland - food quality assurance schemeOver 150 pilot visits have been carried out for the revised food quality assurance scheme - EatScotland. Businesses participating in the pilot scheme were given the opportunity to feedback via an anonymous online survey and the preliminary findings have been compiled. Pilot participants were also invited to attend feedback meetings in Oban, Edinburgh, Glasgow, Aberdeen and Inverness. Constructive feedback from these meetings has been invaluable and will help tailor the EatScotland scheme to meet the needs of the Trade as well as the Consumer. The next steps
Benefits of participation include:
For further information, including the criteria, application form and prices please visit www.sfqc.co.uk/eatscotland If you are interested in having the quality of your food business assessed please call Rachel McCarthy on 0131 3356608, or e mail rachel.mccarthy@sfqc.co.uk JOIN EATSCOTLAND by end of June and receive
15 months participation for the price of 12! The Green GuideVisitScotland's Quality and Standards team has produced a publication containing the details of over 400 Scottish businesses who have achieved a Green Tourism Business scheme award. Designed for visitors to Scotland with an interest in environmental sustainability, the publication - The Green Guide - is full of interesting environmental facts and figures, beautifully Scottish and thought-provoking images as well as contacts for further information. The guide is available from www.visitscotland.com, Tourist Information Centres and via specialist promotions. One stop shop for Accessible Tourism in Europe (OSSATE)OSSATE is a project that aims to implement an information service providing national and regional content on Accessible Tourist Venues, Sites and Accommodation, initially from 2 EU Member States: Greece and the UK. Two years of European funding has been secured to develop this resource. Quality and Standards attended the recent OSSATE conference in London where delegates were presented with experiences of successful European accessibility initiatives, e.g. the provision made at the Olympic and Paralympic Games in Athens in 2004, and a Flanders Accessible Tourism Initiative. Interested parties, as delegates, debated challenges to information via new media/CRM/, the commercial opportunities of 45 million Europeans with some form of disability and presenting a holistic destination experience for visitors with access requirements. For further information on this project, please
visit www.ossate.org Launch of Ancestral Tourists Welcome SchemeGenealogy has been identified by VisitScotland as a growing and important niche market in Scotland, with an estimated 50 million people worldwide having claim to Scottish ancestry. Research shows that over 20% of American visitors cite "family roots and ancestry" as their main motivation for travel to Scotland. The Ancestral Tourists Welcome Scheme is both a VisitScotland Quality & Standards welcome scheme and a training course. The course has been developed by Quality & Standards and Tourist Board Training, in association with Sector Development, ancestralscotland.com and the Ancestral Tourism steering group. The training course ensures that only those who are passionate and committed to meeting, or preferably exceeding, the needs of the ancestral tourists are eligible to display and use the promotional material. Entry to the Ancestral Tourists Welcome Scheme is via the one-day Ancestral Tourism course developed by Tourist Board Training (TBT). The course focuses on people in frontline tourism businesses, and is provided by a team of six trainers for a fee of around £50. Members of the scheme will receive a window sticker, certificate and lapel badge, and their award will be displayed in certain VisitScotland, and network literature as appropriate. The course is initially available in the Scottish Enterprise area, and will be extended to the Highlands & Islands Enterprise area in the near future. Applications to the scheme will be handled by TBT, who will organise the training course. For further information, please contact: |
| General News |
G8 SummitAs many of you will know, Gleneagles is hosting
the 2005 G8 Summit which takes place from 6 to 8 July. As host to the
G8 Summit, Scotland will see considerable benefits. As well as a fantastic
opportunity to put Scotland on the international map, there will also
be both an immediate financial benefit from the large influx of media
and delegates staying in Scotland and longer term financial benefits for
Scottish businesses.
Further information on the G8 Summit and VisitScotland's involvement can be found on www.scotexchange.net/g8summit. VisitScotland Aberdeen Scoops Top AwardVisitScotland Aberdeen scooped a top tourism award
at the CIS Excellence Awards held in the Glasgow Hilton last week. Borders Set to be Citroen CentralOver 3,000 Citroën 2CV cars are set to descend on the Scottish Borders this summer as part of a World Meeting of 2CV "friends" which is expected to benefit the local economy to the tune of £1.4 million. Floors Castle in Kelso will provide the stunning
backdrop for the gathering which is set to attract over 7,000 visitors
and will run 26 - 31 July. This is the first time in twenty years that
the UK has hosted the event which takes place every two years.So
far, 2CV enthusiasts from as far afield as New Zealand, America, Japan,
Canada, Slovenia and Luxembourg have announced their plans to attend,
joining representatives from France, Germany, the UK and many other countries. The Water of Life Flows through Faskally WoodPerthshire's legendary Enchanted Forest light and sound extravaganza takes place this year from October 21, to November 6, in the beautiful Faskally Wood near Pitlochry. Picking up on the significance of Loch Faskally within the local landscape, the 2005 event will be centred on the Water of Life. Visitors arriving at Faskally Wood will follow an illuminated pathway down to a loch side viewing area. From here, the audience will be treated to a spectacular sound and light show - where screens floating on the loch will take viewers through a multi-layered portrayal of the water cycle. After this 'show', the audience will be free to
wander along the loch side path, where they will encounter a flow of light
and sound vignettes. Tickets for The Enchanted Forest should be pre-booked
and are available now through Pitlochry Festival Theatre Box Office or
Perthshire Box Office. For bookings and ticket information call 01796
484626 or 01738 621031 respectively. New Area DirectorsTwo new area directors have been confirmed in post. Patrick O'Shaughnessy, formerly business relationship and marketing manager at the VisitScotland Dumfries Office, has been appointed as area director for the VisitScotland Dundee office. Meanwhile, Casia Zajac, formerly communications manager at the VisitScotland Highlands Office, has been appointed as area director for VisitScotland's London Office. Fraud WarningIt has come to our attention that there are two bogus salesmen operating throughout Scotland. They are targeting accommodation providers where they are trying to sell high pressure cleaning equipment to clean mattresses at a cost of 3,000. They are stating that this is a requirement of the Tourist Board regulations. We also believe they are leaving without paying for overnight accommodation. Please be aware this is not a VisitScotland
regulation. People 1st - An OverviewPeople 1st is the employer-led organisation at the heart of the skills agenda in Scotland and the UK for the hospitality, leisure, travel and tourism sector. It exists to reduce skills gaps and shortages by improving businesses' productivity and profitability and invidiuals' employability. Most importantly, it provides a vital link between government, businesses and the learning community. If you would like to find out more about People
1st, please visit New Chair for the Scottish Tourism Forum AnnouncedThe Scottish Tourism Forum Board has appointed Peter Taylor, Townhouse Company, to be the new STF Chair. In 2001 Peter was awarded the highest accolade in the Scottish Tourism industry - The Silver Thistle Award - and in 2004, he was awarded an OBE for his services to Tourism. Peter has appointed two Vice Chairs: Ian Gardner,
National Trust for Scotland and Andy Machen-Young, Highlands and Islands
Tourism. For background information on all STF Directors, please visit
www.stforum.co.uk/staffandmembers.asp New Director for the Tourism Innovation GroupThe Tourism Innovation Group is delighted to announce the appointment of Sue Crossman as its new Director. Sue has experience of many aspects of Scottish tourism having worked for Spectra Travel, Gleneagles Hotels plc and RGA, a management consultancy specialising in tourism, leisure, hospitality and cultural sectors.She is particularly interested in hotels and cultural/heritage tourism, and is passionate about increasing quality and encouraging innovation in Scottish tourism in order to grow the market and improve competitiveness. Sue will be taking up office at 29 Drumsheugh Gardens
Edinburgh along with the Scottish Tourism Forum and Pride & Passion
teams and can be contacted at sue.crossman@tourisminnovation.com. Pride and Passion OverviewPride & Passion is an industry led campaign that sets out to inspire change in our attitudes to visitors. The Pride & Passion team has spent the last five months consulting widely, gathering together what we know about visitors' expectations and experiences and working out what needs to be done to make sure our visitors have a fantastic time when they come to Scotland. For further information on Pride & Passion, please visit: http://www.scotexchange.net/tourism_organisations/scottishlevel/tradeassociations/list/tourism_organisations_prideandpassion.htm |
| EventScotland |
Event Support Programme - Summer ListingsEventScotland is supporting a number of local and national events across Scotland this summer as part of its event support programmes to assist new and existing events. EventScotland supported events coming up over the next few weeks include: Major events programme
Regional events programme
For the full events listing for the event support
programmes, please visit www.eventscotland.org. EventScotland NewsIssue 4 of EventScotland's newsletter is now available. If you would like a copy, please contact Lynn Stent, EventScotland on 0131 472 2264 or email lynn.stent@eventscotland.org. |
| visitscotland.com |
New Route to Market for Self-Catering ProvidersSelf-catering providers can now sign up for visitscotland.com's new self-catering booking system. The new system allows providers to set seasonal pricing and make any changes to their own visitscotland.com entry as required. Visitors can check availability and book through visitscotland.com as well as contacting the providers direct, offering an effective new channel to book self-catering accommodation throughout Scotland. As well as providing a powerful way of extending accommodation providers' marketing reach to attract more customers, visitscotland.com, as a third party agent, will be vigorous in ensuring balance payments are collected. If you would like further information on the new
self-catering booking system please phone 0845 602 3779 or visit: http://www.scotexchange.net/tourism_organisations/scottishlevel/visitscotland.com/visitscotland.com_marketing_opps/visitscotland.com_marketing_opps_selfcatering Technical Problemvisitscotland.com recently experienced an unexpected technical error which was connected to the launch of the self catering booking system. While the problem affected some accommodation providers in the holiday home and caravan site sector, visitscotland.com would like to reassure those marketing their properties on visitscotland.com that every effort was made to identify the problem quickly and that the technical error has now been resolved. |
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