Here at VisitScotland.com we are always interested in the thoughts and opinions of our users. This survey, which looks at our food & drink website, EatScotland, will take a maximum of 8 minutes to complete and all your answers will be treated in the strictest of confidence.  As a thank you we will enter you into a prize draw to win one of five luxury food hampers featuring some of the best of Scotland's produce Thanks in advance for your time and good luck with the prize draw! (We adhere to the Market Research Code of Conduct.  Your personal details will be used for the purposes of this research only)

	How many times have you visited the EatScotland.com website?
	This is my first visit
	Less than 5 times
	More than 5 times

	Which of the following reasons best describes why you are visiting the EatScotland.com website today? (Please tick all that apply)
	To look for restaurant information
	To look for whisky information
	To look for restaurant reviews
	To look for information on Scottish produce
	To look for food & drink attractions
	To look for food & drink events
	To look for food & drink offers
	To find information about Scottish chefs
	To look for information on foodie trips or trails
	To just browse with no specific purpose
	Not sure/don’t know

	Other (please state)

	Did you find the information you were looking for on the EatScotland.com website?
	Yes, all of it
	Yes, some of it
	No

	How easy was it for you to find the information you were looking for?
	Very easy
	Quite easy
	Not easy
	Not at all easy

	Why wasn't it easy for you to find the information you were looking for?

	What information were you looking for that you couldn’t find?

	Which of the following sections on the EatScotland.com website did you look at today? (Please tick all that apply)
	The Foodie Guide - search engine to find restaurants, foodie trail, events and producers in different parts of the country
	Food & Drink- information of the different produce you can find in Scotland and traditional dishes
	Who’s Who - interviews with chefs of EatScotland restaurants
	Trips - Foodie Trips and Trails throughout Scotland to inspire
	What’s On - food & drink events search
	News - latest food & drink news from EatScotland
	Burns Supper - section with detailed information on how to host and enjoy a Burns Supper
	Competitions
	Blog - latest blogs on Scottish food & drink related topics
	About EatScotland - information about VisitScotland’s food and drink quality assurance scheme
	None of the above
	Don’t know/can’t remember

	VisitScotland is thinking about making some changes to the EatScotland website. Looking at the following sections of EatScotland only, could you please tell us how interesting they are to you, regardless of whether or not you looked at them today?
		Very interesting		Quite interesting		Neither interesting nor uninteresting		Quite uninteresting		Very uninteresting
	The Foodie Guide - search engine to find restaurants, foodie trail, events and producers in different parts of the country
	Food & Drink- information of the different produce you can find in Scotland and traditional dishes
	Who’s Who - interviews with chefs of EatScotland restaurants
	Trips - Foodie Trips and Trails throughout Scotland to inspire
	What’s On - food & drink events search
	News - latest food & drink news from EatScotland
	Burns Supper - section with detailed information on how to host and enjoy a Burns Supper
	Competitions
	Blog - latest blogs on Scottish food & drink related topics
	About EatScotland - information about VisitScotland’s food and drink quality assurance scheme

	What do you like best about EatScotland.com?

	What do you like least about EatScotland.com?

	Is there anything missing from the EatScotland.com website?

	How regularly do you do each of the following?
		Weekly		Every couple of weeks		Monthly		Less often		Never
	Eat out in a restaurant
	Eat out in pubs/bars
	Visit a delicatessen
	Visit a farmers’ market/local food market
	Visit farm shops
	Source local produce
	Buy organic produce
	Buy from local greengrocer
	Buy from local butcher
	Buy from local fishmonger
	Read a specialised food magazine

	Which websites do you usually look at for information on eating out / food and drink?

	Now thinking about holidays and short breaks, how important is the local cuisine and a food & drink experience to you when you think about where to go on holiday?
	Very important
	Quite important
	Neither important nor unimportant
	Quite unimportant
	Very unimportant

	When going on holiday, where do you usually get information on local food and drink? (Please tick all that apply)
	Internet
	Guidebooks
	Press/magazine features
	TV
	Friends & family

	Other (please state)

	To what extent do you agree with the following statements?
		Strongly agree		Slightly agree		Neither agree nor disagree		Slightly disagree		Strongly disagree
	I eat out a lot - both at top end restaurants and regular local establishments
	I tend to buy local produce when I have the time, money or it’s a special occasion
	I like watching food/cookery shows on TV (e.g. The F Word, Saturday Kitchen)
	I enjoy food and drink but they don't determine my short break/holiday destination
	I am willing to spend a lot on a good meal
	I regularly visit Farmers’ markets
	I like reading the weekend supplements for food ideas, recipes and tips
	Once I find a restaurant I like I will visit it again and again

	To what extent do you agree with the following statements? (con't)
		Strongly agree		Slightly agree		Neither agree nor disagree		Slightly disagree		Strongly disagree
	I like to eat out at restaurants which have been recommended and have received good reviews
	I buy from local butchers, fishmongers etc as much as I can
	I read food magazines e.g. Delicious, Olive
	Food and drink experiences are essential to my short breaks/holidays
	I research local restaurants before a short break or holiday to ensure a good meal
	I prefer to get my restaurant information from local knowledge, rather than celebrity chefs or glossy magazines
	I like to try new restaurants

About You

	Are you
	Male
	Female

	Which of the following age brackets do you fall into?
	15-24
	25-34
	35-44
	45-54
	55-64
	65-74
	75+

	Which of the following best describes your employment status?
	Employed full-time
	Employed part-time
	Retired
	Student
	Unemployed

	Other (please state)

	In which country do you live?
	Scotland
	England
	Wales
	Northern Ireland
	Republic of Ireland/Eire
	USA
	Canada
	France
	Germany
	Italy
	Sweden
	Netherlands
	Spain

	Other (please state)

	Which TV region do you live in?
	STV (North Scotland)
	STV (Central Scotland)
	Border
	Tyne Tees
	Yorkshire
	Granada
	Central
	Anglia
	HTV (Wales)
	West Country
	London (LWT)
	Meridian/Thames Valley
	Ulster (UTV)
	Other

	With which statement do you agree most?
	I often take short breaks or holidays in Scotland and intend to do so again in the next 6 months
	I sometimes take short breaks or holidays in Scotland, and intend to do so again in the next couple of years
	I have taken a short break in Scotland once or twice before and might do so again
	I have never been on a short break or holiday in Scotland, but would like to
	I am not likely to take a short break or holiday in Scotland in the future

Thank you for taking the time to complete this survey.   If you would like to be entered into the prize draw please enter your contact details on the next page. Terms and conditions for the prize draw can be viewed here - Terms & Conditions

	Name

	Postal Address

	Email Address

Please press "submit" only once.  It may take a few moments to process your information.  Thank you for your patience. We will be in touch if you win!